Digital Marketing Specialist

**Job Description:**

**Location:** India (On\-site)
**Experience:** 3–6 Years (Real, hands\-on only)
**Industry:** Real Estate \| Property Expos \| Real Estate Events
**Compensation:** Fixed \+ Heavy Performance Incentives
**Role Type:** Target\-driven \| High Ownership \| Zero Micromanagement

**IMPORTANT (READ BEFORE APPLYING)**

**This role is NOT for:**

* **Agency coordinators**
* **Theoretical digital marketers**
* **Canva\-only designers without performance knowledge**
* **Candidates who cannot deliver daily leads \+ daily content**

Apply **ONLY IF** you can **generate leads, design creatives, run ads, and grow social media simultaneously**.

**Role Objective**

To **own the entire digital ecosystem** of Real Estate projects \& events:

* Generate **50\+ qualified leads per day**
* Run **paid ads** (Meta, Google, LinkedIn)
* **Design high\-quality creatives** for ads \& organic social
* Manage and grow **social media pages with engagement**
* Build brand presence **while driving conversions**

**Core Responsibilities:**

**1️ Lead Generation (NON\-NEGOTIABLE)**

* Generate **minimum 50 qualified leads per day**
* Platforms:
* **Meta Ads (FB \+ Instagram)** – Core channel
* **Google Ads (Search \+ PMax)**
* **LinkedIn Ads** (Investors, HNIs, Channel Partners)
* Handle:
* Campaign structure
* Creative strategy
* Audience targeting
* Budget optimization
* CPL reduction
* Promote:
* Real Estate projects (Residential / Commercial / Plots)
* **Property Expos, Site Launches, Roadshows**

**2️ Digital Media \& Social Media Management**

* Own **Instagram, Facebook, LinkedIn** pages end\-to\-end
* Create \& execute **monthly content calendars**
* Drive **engagement, reach, followers, inquiries**
* Plan content for:
* Project launches
* Site visit promotions
* Property expos
* Testimonials
* Offers \& festive campaigns

**3️ Creative Designing (Hands\-on)**

* **Design your own creatives** (NO outsourcing excuses)
* Create:
* Festival wishes (Diwali, Ugadi, Sankranti, etc.)
* Important days (Independence Day, Women’s Day, Environment Day)
* Property launch creatives
* Event promo posters
* Lead ads creatives
* Tools expected:
* **Canva (Advanced)**
* Photoshop / Illustrator (preferred)
* Strong sense of:
* Branding
* Typography
* Color psychology (Real Estate focused)

**4️ Content \+ Engagement**

* Write captions that **sell \+ engage**
* Handle:
* DMs
* Comments
* Lead redirection to sales team
* Use:
* Reels
* Carousels
* Stories
* Run remarketing using:
* Video views
* Engagement audiences
* Website traffic

**5️ Reporting \& Accountability**

* Daily reporting:
* Leads generated
* CPL
* Engagement metrics
* Weekly insights:
* What worked
* What failed
* Scale plan

Job Types: Full\-time, Permanent, Fresher, Internship, Volunteer
Contract length: 12 months

Pay: ₹25,000\.00 \- ₹30,000\.00 per month

Work Location: In person